Internet usage is so pervasive that a company’s website now serves as the primary channel for communicating its message to prospects, clients, employees and anyone else interested in exploring what the company has to offer.

As a company grows, so too can the volume of information its website must relay to its audience. Often the task of updating website content is relegated to IT personnel who are already inundated with a variety of pressing technology projects. Typically, either “content management” takes a back seat on IT’s agenda, or is given priority while other technology needs suffer from inattention. As an alternative, website administration may be outsourced to a vendor. However, this method requires detailed coordination and collaboration between internal and external parties while adding vendor costs to the equation.

Finding a simpler, affordable way to manage ever-expanding website content is a clear priority for a growing company. In response to the complexities involved with managing website content, Simpulse offers Libero. Libero is a simple, cost-effective tool which provides non-technical businesspeople with:

• Freedom from relying on technical staff to update important web content
• Freedom from unnecessarily complex website management processes
• Freedom from high-priced content management software

By giving non-technical individuals a simple way to update and manage digital content, Libero paves the way for a company website that is consistently fresh and relevant to the target audience. Libero is a hosted solution that includes all updates as they occur, plus the security of product maintenance. Additionally, Simpulse has managed hosting capabilities that allow us to provide a full-service solution for small-to-medium-sized companies who wish to outsource hosting of their website or other applications.